Big Bucks are custom, fake-money coupons that bring foot traffic to your business. You print your own bills, add your brand and offer, and let local nonprofits, churches and civic groups sell them while keeping the profit. Customers redeem the face value as a discount in your store. In this Attn hack, I walk through how the partnership works.
Key Takeaways
- Design Big Bucks to look like money, with your brand colors and even your CEO’s face, plus your business information.
- Local organizations sell the bills and keep the money. You get the customers.
- Customers redeem the value as a discount, which brings them in the door and lets you upsell.
- At the end of the promo, collect unused bucks and send a thank-you letter to every participant.
What Are Big Bucks?
Big Bucks are fake money you design yourself. The point is to put your business information on them so people can redeem them for discounts in your store.
You can use your brand colors, and you can put the face of your CEO on the bill. Make it look like money, but make it fun so people get excited.
The goal is to drive traffic, boost sales and build awareness for your business.
How Does the Partnership Work?
Contact local organizations such as charity groups, nonprofits and church groups and tell them you are giving away Big Bucks and they can keep the profit.
The organization sells each bill to customers, for example for one, five or ten dollars. Whatever amount is printed on the bill is the discount the customer gets in your store.
You can also hand them out to neighboring businesses so their customers can redeem them with you.
Once customers are in the door, you can upsell them on another product.
What Happens When the Promo Ends?
At the end of the promo, collect all the unused bucks and follow up with a thank-you letter to every participant.
That builds the relationship. The partners make money, and you drive traffic to your store at the same time.
Is There a Digital Version?
I also mention an app called PopWallet that lets you create custom mobile wallet cards with dynamic updates for discounts. You can send notifications to customers and hand the cards out through email or print campaigns. I was not sponsored; I found the platform interesting and wanted to share it.
Frequently Asked Questions
Who keeps the money from Big Bucks sales?
The local organization selling them keeps the profit. You benefit from the traffic and sales when customers redeem them.
How much should a Big Buck be worth?
Pick a value that works for your business. I give examples of one, five and ten dollars.
What is PopWallet?
It is a platform for creating custom digital wallet cards that can deliver discounts and notifications. Mentioned in the video as a digital alternative.
The Short Long Of It
Marketing is never to be underestimated. Print your own Big Bucks, partner with local groups that keep the profit, and send a thank-you at the end. Everybody wins, and your store gets the traffic.
Suggested Reading
- What Is a Brand Identity System? Complete 2026 Guide
- Small Business Branding: 9 Proven Steps to Build a Brand That Wins Customers
- How Branding Increases Sales for Your Business
Ready for a brand you’re proud to show off?
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