When we got the call from Lake Cumberland to help them set a new world record, it was a unique opportunity. The town of Somerset Kentucky wanted to compete in a challenge to get the largest Raft-Up in history on in the small town of Monticello, Kentucky.
Aligning the event was no slight affair, as we needed to have promotional products, radio and television spots, logo design, Facebook pages, and advertisements to market the event.
This was the first time they had ever attempted to break any record, so this was a massive undertaking of its kind. According to the Guinness Book of World Records, the requirement was to have the boats tied up for at least one minute, with one person aboard each vessel.
The designs began by doing some sketches, doodling down some relevant and irrelevant ideas about the direction and specific information that they wanted on the poster in particular.
After examining a myriad of information about Nautical Signs, Buoys, the final logo element comprised the words “RAFT UP” written with the nautical flags themselves.
Lake Cumberland Association wanted to have an approach that seemed fun and radiant to participants of the event, nothing that was too ambiguous but a direct reflection of what the spectators and attendees would look forward to.
The record-breaking attempt was a great success, with the record being set at 1,651 boats rafted up for this historic event beating out the old record of 1,451 boats.