In this episode, we cover the global idea of what a brand identity is. How it plays a part in the experiences you provide for your customers on both small larger scales. Identity is very concrete when it comes to creating a brand with artifacts that are very tangible and can be articulated in a consistent manner.
The brand identity makes up a large part of what we remember about a person, product, service, or experience long after that moment has passed but is reminded of that encounter through the touchpoint of the brand identity.
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