This website sketch presented for Newlife industries was intended for their patriotic apparel brand Newlife Patriot already commanding massive success especially after the events of September 11th. Although it’s challenging staying fresh from the traditional thematic take on patriotism we decided to embrace it entirely and us as much of it as possible without seeming to over embrace the message. The brand wanted a complete revision to what they strongly believed in and give the rest of it’s supporters a point of contact online.
We focused on the shaping of a coin which is the most common way we encounter our forefathers on a daily basis by using a cylinder frame in the center of the web page. We even thought of having the coin spin when the visitor viewed a new category on the product page using flash but restricting bandwidths would have been limiting to their main demographic. The Newlife Patriot brand is prided in honor, respect, and valor to all whom embrace it rather your familiar with the this specific line or not. Representing the service members in this fashion with a quality that NLP provides opened a process of development that gave all those involved a free sprit of reminded purpose beyond mere aesthetic form.