Typography is a prime driving force in the rather largely expansive world of design. But when you combine the aesthetic movements of an age old martial art into the mix you get a very interesting outcome. You can convey complete tonality in a single stroke from a letter form. With agile juxtaposition of typographic placements dancing over clever illustration elements adds a true dynamic relationship between type and image. We wanted to express the vividness of the Brazilian culture in the Capoeira Angola poster with a natural spin on the presence of historical connotations. This art form mixed with fight and dance mainstreamed into the American culture in the early 1970s but the origin of this ever growing art form estimated beginning in the late 16th century.
By placing the entire language in native Portuguese tongue really spoke to a broader range of spectators that really resonates with participants in the game called Rhoda. Only accents of the Brazilian colors are evident in the poster without hinting too much of the traditional lime green, blue, white, and yellow making things much more playful and earthy. Here specifically type was used as a very strong element which in turn literally mimics acrobatic movements popularly known among Capoeira practitioners. We really wanted to make use of the asymmetrical type grid across all executions with intentional rhythms by altering baselines, orientation, tracking, and color pallets. And with the support of the hand drawn illustration over natural wood, makes it all really come together organically.
Although this irregular form of treatment isn’t always ideal, being able to read the information was always vitally important under this circumstance and from there alterations were made in the weight of font choice over the textured background