There is a lot of stir around the development of fuel cell vehicles in today’s society especially with major changes in our ecology. The idea behind the development of the Auto Alternative brochure stemmed around the theme that you can have your sleek drive in a fast & furious vehicle and drive it too. With focusing the on the driver who wanted a vehicle to sidestep those small compact new age vehicles into some thing a little more aggressive. We wanted to talk to the single inner city worker who would be interested in using an alternative vehicle particularly the Tesla Roadster. Opening new and focused changes in the development of building a safer place to live, work, and travel. Before diving into sketches of ideas for the actual design of the brochure we spent time taking photos of skid marks, road signs, traffic jams, parking garages, oil spills, and the like. Interestingly enough by focusing research on the problems of contemporary vehicles we uncovered that products were actually breaking down faster than we could readily repair them.
Because there is such a rapid growth in the industrial industry we focused on the benefit of the cars sporty performance as well as its savvy resource as an alternative vehicle. The final binding was coil bound then wrapped in a semi-transparent laminate covering that only allowed the title and orange pump to be visible before opening. The series was then supported with an online email subscription that notifies subscribers of up and coming news right to the inbox. This allows them to constantly be redirected to the site and staying up to speed on other events regarding this topic. The website contains online topics varying in content such as video, blogs, media, and vehicle galleries.